U Major Apparel is a universal brand based around finding one’s path in life and place in the world. It represents living in alignment with one's purpose, mission, or dharma and doing what brings enthusiasm into one's life.

The symbolic representation of Ursa Major (The Great Bear) dates back multiple millennia throughout our existence. 

A vital piece of this constellation commonly known as “The Big Dipper” is one of the most identifiable groups of stars in the night sky rotating throughout the seasons as a fixed point around the North Star 💫 Polaris.

Since ancient times it's been used as a means of navigation and can be interpreted as a living clock like gps, being seen as a guide to finding one’s place in the universe and properly navigating oneself throughout their existence.

The inspiration behind the U Major symbolism is the concept that anyone can manifest their desired destiny and purpose in life. The paths we choose determine our place in the world.

🌎

Find one's ultimate reason for living.